I have NEVER done this before but I thought it would be fun to do a few predictions of what I think will be popular in the skincare and makeup world for 2018. Not just popular things but also a few things I think will decline in popularity as well. I could be totally wrong, I've not talked to any brands I'm just having a bit of fun, and taking a guess with what I'm seeing lately.
So let's start with things that I think won't be as popular in 2018 and some of them is just pure hope that it goes away, on my part. lol
Unicorn everything....listen guys I'm all for some majestic creatures and/or makeup but when a palette that costs around $50 reminds me of fake makeup I would get when I was little at walmart in the toy section, I think we need to pump the breaks. On a real tip. I don't want to see child like makeup. So no more My Little Pony, Polly Pockets, Unicorns, etc.
I feel like Coconut Oil is going to either decline in popularity or be widely used in a version where it's not as clogging for the pores. We're just starting (finally) to realize that grocery store Coconut Oil is not amazing for the skin. I mean we've all been there so no shade. You live and you learn.
I also feel like a healthy "radiant" looking skin or base makeup is going to be the go to more so than heavily contoured, strobing, and baking. Just luminous primers and foundations and bronzer more so than a lot of contour and packing on the highlight. I prefer that look actually. I'm noticing that some of my favorite people to watch are gravitating toward that look as well. So I think we'll see less of cream contouring, tons of strobing and baking absolutely everything on the face. Which ultimately is the "less is more" approach I guess and I'm here for it.
Ok so for skincare predictions:
I think we're going to see a heavy incline in Peptides. It seems like everyone is utilizing peptides right now and I think that will continue.
I think antioxidants will continue to be popular or become even more popular with "super antioxidant" products. Which is great. It's nice to see more emphasis on products that nourish your skin and "feed" the skin as opposed to products that are very harsh or strip the skin.
Speaking of harsh products. I think we're definitely going to see lower strength Retinol type products that aren't nearly as harsh on the skin, sensitize the skin, or require you to take a break from them. It's been discussed a lot lately that there is research proving that using a lower strength formula consistently is equally as effective and not as "traumatic" on the skin as prescription retinol/retinoids.
Keeping with that train of thought I think we're going to see an increase in soothing products. I certainly hope so. There's so many options out right now, OTC and online widely available for every demographic and budget, that you can really mess up your skin in all honesty. There are acids out that are 30% acid which is the highest I've seen over the counter, retinols are out that are only 1/2 a conversion away from being prescription strength. We're seeing Vitamin C that is 30% as well. While these can be great, it's easy to overdo it and cause your skin to really get upset. I myself have been in search of soothing products quite a bit in the last 6 months. I noticed at first there wasn't a ton, and those that were soothing basically were just "cooling" and had a ton of Aloe Vera. When you're skin is super sensitized even cooling products hurt. Now we're starting to actually see soothing products hit the market, thank God. Ren has the Evercalm line which is phenomenal, First Aid Beauty put out the Greens Mist which is very soothing, Dr Jart Cicapair different variations and formulas I feel has the market cornered for soothing the skin. So far anyway.
I think we're going to continue to see an increase in affordable but effective skincare. The Ordinary really broke that door down and shocked the entire skincare community and probably really pissed off some top brands that are good but expensive. They're expensive a lot of the time, because they kinda had the advantage of having the technology so therefore setting the price point to what they wanted. Say what you will about The Ordinary but they definitely brought a new perspective to the skincare community and opened up avenues for everyone to have a good and effective skincare routine. Which then led to finding or introducing other affordable brands that were very affordable but very advanced in their research and formulas like Indeed Labs. Which I love. Plus The Ordinary is now coming to Sephora. So that's awesome as well.
I think we're going to continue to see more brands come out with Cleansing Balms. I hope actually that we see the incline of cleansing balms and not so much micellar waters. I'm not the biggest fan of micellar waters. Some of them are really good don't get me wrong but a lot of them I would much rather have a cleansing balm as my first cleanse. And no.... I don't agree with using a micellar water as your only cleanser. First starting out I really believed what brands said and I was easily very gullible but when I really did my research and cleansed the skin thoroughly, with a double cleanse if I had makeup on or just a proper cleanser if I wasn't wearing makeup that day, that's when my skin became so healthy and balanced. Along with other things of course like up-ing the antioxidants and so forth. Lets be honest though it all starts with properly cleansed skin.
Speaking of balms, I think we're going to see an increase in balms that are like an oil concentrate. So think products like Blue Cocoon, The Omni balms from The Granola Goat, The Mahalo Balm and other various balms from Maholo Skincare, Josh Rosebrook Vital Balm. I still think we're going to have the facial oils obviously but I think we might see more "concentrates" and balm versions of those as well. Which I'm really pulling for.
I think everyone is going to take a page out of Stila's book where they done the Magnificent Metal glitters in a cream base. I think it's going to be more like foiled finish pigments in cream base in that same wand style applicator and tube. We're already seeing it with KKW Beauty.
I think we're going to see more lip liners coming back into play heavily. I know there seems to be a heavy increase in lip pencils lately. They never really went away I just think they might really come back in to play. Especially for the day to day neutral lips. Sometimes liquid lips just aren't that ideal when you aren't able to really touch it up.
I think, and this might be a long shot, heavy eyeliner and smudged eyeliner is going to come back in. Not like editorial, smudged, black heavy heavy liner, well maybe you never know, but more along the lines of the smudged and messy type of smokey eye. The original smokey eye, if you will. So the eyeliner really adding to the smokey eye with more darker shadows on the lid. Or really smudging out the lower lash line. Instead of having the crease be the smokey part of the eye look. Like I said that may be completely out of left field. I do feel like it's something I'm going to start doing again though. It's just super easy and no matter the eye color darker shadows on the majority of the lid or smudged dark liner really brings out any and every eye color. I also love doing a grey or black liner up top and a brown liner on the bottom. It's not as intense, and they play very well off of each other.
Another thing about liner is, I think we might start seeing just winged liner as the eye look. Not massive wings either just kinda reverting back to the classic matte black winged liner and minimal eye shadows. Possibly with a pop of cherry red on the lips or a dark red lip, maybe even just a glossy lip. Who knows.
I think less dramatic lashes/more natural looking lashes will be more appealing as well. I always wear false lashes in pictures or when I have full glam on because simply my lashes are so thin and not very long at all. So I use lashes to build them up at the base and add thickness more than length. I've always been partial, especially in the last year, to lashes that don't look like much in the package because that means it's not going to over power my eye look. I really like the House of Lashes mini line they came out with because I think shorter bands are just easier to work with and they blend in better with your own lashes because they are minis. My favorite lashes of all time will probably always be Kiss Lashes faux mink Boudoir lashes though. Those are the perfect amount of thickness for my eyes and not ridiculously dramatic.
So that's it. I'm kinda playing it safe just to see if I'm right on any of this lol. I have some other things in mind that are a bit more interesting that I think will pop up but I'll just see how I did I guess. What's your predictions for 2018?
I'm from Tennessee. I'm a makeup and skincare lover. I have always enjoyed creating looks but I love to help people with product knowledge and application even more. I've been able to do these things because God has seen fit to bless me with the opportunity.