I've said it over and over again, this is the year of foundation and concealers. PUR Cosmetics released the Love Your Selfie 4 in1 Longwear Foundation and Concealer. You know how much I love super long names, smh. I call it the Selfie foundation. So that's what we're here to discuss I wanted to show it to you and give you my thoughts.
First up I'll give you the claims, as always.
"4-in-1 Love Your Selfie™ is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 100 universal shades."
There's also a much longer claim for it but it's too long for this post so I'm going with the shorter version. I picked this up during the ULTA 20% off sale. Along with the PUR Bronzer which is awesome by the way.
This is a pump and also a wand applicator, if you unscrew it and want to apply it as concealer. It's a really nice glass bottle. It's one of the only things I've tried from PUR Cosmetics and I'm impressed so far. As they said it's 100 shades. What I find so weird about this is that a lot of people got upset because 100 shades was excessive. Yet, there's really not been a brand, except for Fenty, that people don't get disappointed in when it comes to the shade range. It's never enough shades, and there's not a good ratio among those shades, meaning there may be 10 fair to light shades and then 2 medium-tan and 2 dark. Here we have a brand going above and beyond to try and not fall into that category, with 100 shades to do their best at making sure everyone has a shade hopefully. ULTA only has 40 of the shades but the PUR Cosmetics website has all of them, of course.
So moving onto how the foundation is. I'm telling you right now it's a winner. You don't even have to wait till the end of the post, it's a winner. This is what I like to call a soft focus finish. I mean that as in it kinda makes the skin a little blurred and looks softer. It's not crazy matte finish, I don't feel like it's a dewy finish, it's a little bit more than a natural finish, it's a soft matte finish that melts into the skin. The way it lays makes it better for all other complexion products to blend on top of without disrupting the base.
I apply it with a flat kabuki brush as I do all my foundations because I prefer brushes to sponges. Applying it this way was super easy to blend and the finish like a high medium, right at full, coverage. It took about 1.5 pumps for the entire face. It didn't streak or anything. Applying this with a beauty sponge would probably give this a little more luminosity possibly, and maybe it would go to medium coverage if you used less...if that were the look you were going for. It's easy to thin a foundation out anytime though or make the finish a lighter coverage. One way that I like to do it is applying my moisturizing base, whether it's an actual cream or a light weight lotion, and before if can absorb into the skin immediately start putting on your foundation with a beauty sponge. There's many ways though. I said all that to come to this point which is: I think this would suit pretty much anyone in regards to what kind of finish you want.
I'm rambling a lot in this, I feel, and I don't mean to. I've not used this much as a concealer. I've more so mixed my concealer with the foundation to add a little brightness under the eyes. The foundation holds up really well for me but I'm not outside a lot. I do think that it would definitely become more dewy if you're outside a lot. You may need to touch up. Keep in mind I don't set my face with a mist or anything unless I'm at or doing an event. I don't powder heavily either because I really enjoy the finish of the foundation itself. I wore this for 6 hrs before taking it off. It hadn't changed any. No oxidation, the blush/bronzer products didn't oxidize on top of the foundation either. That's one big bonus in my book as well. I'd consider this an everyday foundation for me, especially on an important day because I completely love the finish, the way it sits, the ease of application and blending, and how it plays with other products.
So I think this is enough. Above is a a picture of me wearing it.
It's 1 oz and $36. My shade is LG6.
You can find all the shades on PUR Cosmetics website and I think there are 40 shades on ULTA's website.
I'm from Tennessee. I'm a makeup and skincare lover. I have always enjoyed creating looks but I love to help people with product knowledge and application even more. I've been able to do these things because God has seen fit to bless me with the opportunity.