Hey folks. Let's talk about Fashion Nova's new makeup line, Maven Beauty.
So, I've been trying these products for over 2 months. There was so much to try. The first and mainline is the "Basic Beat" line, they quickly followed with a shimmery, colorful, and duo-chrome line called "Cosmic Drip". The Basic Beat products are in orange packaging, the Cosmic Drip items are black packaging. This is going to be a long review along with so many swatches, prices, thoughts, pros, and cons, etc. If you aren't interested in seeing all that, I'll go ahead and tell you that aside from just a few gripes, these products are great. Especially the shadows and more specifically the matte shadows. Also, everything they sent me is Vegan. So if you're interested in trying it, go for it. I notice they're have a sale right now that is buy one get one 50% off.
Now let's start breaking it down.
Let's start with the shadows. These come in a simple but sturdy, clear, 4 pan palette so you can see what shades are inside easily. What I absolutely love is that they did 4 quad palettes of neutral-toned matte shadows in the "Basic Beat" line and one quad of neutral shimmers. In the "Cosmic Drip" line, they are all foiled shimmers/duo-chrome. I have three quads from the "Cosmic Drip" line.
The "Basic Beat" palettes are $19 and the "Cosmic Drip" palettes are $23. The shadows are phenomenal. Especially the matte shades. Those are like buttah. All the shades whether it's the matte shades or the shimmer/duo-chrome, are extremely pigmented and the matte shades are so easy to blend and I've not noticed any "patchiness". So far they wear very well, they don't really move around throughout the day. So I'm very pleased.
They also released "Liquid Glitter Eyeshadows" in the "Cosmic Drip" line. These are nice, but I prefer them over a shadow and not by themself. There are 5 shades. A beautiful blue that is quite pigmented as a blue base and glitter on top. What I've used the most are Aurora and UFO. Those are my favorite to use for a "halo" eye and in the inner corner of the eye and lower lashline. I always use them on top of a similar shadow so that it packs more of a punch when I'm using it on the actual eyelid. I use them by themself on the inner corner and lower lash line. I also love these as a base for loose pigments or glitters cause......sparkle. Ya know?
These are priced at $15 and the swatches for these are included in the second set of swatches below of just shimmers and it's the bottom right box. From top to bottom are Interstellar, Celestial, Supermoon, Aurora, and UFO.
The swatches for the shadows go as follows: the first set of swatches is the Basic Beat line. So 4 quad palettes of matte shades and then the neutral shimmer quad palette from the same line.
The top left is the Soft Blend palette, the top middle is Medium Blend, the top right is Bold Blend, the bottom left is Define, and the next two are both the shimmer palette Spotlight with flash and without.
The second set of swatches are all shimmer and from the "Cosmic Drip" line. The top left is Stargate, top right is Nova, bottom left is Cosmos, and bottom right is the Liquid Glitter Eyeshadows I mentioned above.
They also have five options of eye primers or "eye base". These are in a handy, travel-friendly, squeeze tube. You don't need very much either. I'm happy to see the different shades ranging from light to dark. You can do so much with a light base and then do something totally different with a dark base under your shadows. In my experience super light bases help make shadows "pop" and with dark bases, they tend to give shadows more "depth" or brings out a different shade in the shadow you're using especially if the shadow happens to be multi-chrome. Normally brands do a plain eye primer that doesn't really have a color. These things don't budge. Shadows go on them very well, there's no patchiness, and I do feel like they keep your shadows in place as well as covering veins in the eyelids and being very pigmented by creating an even canvas for you to work on. I will have a swatch below showing you the shades of course but also I'll show you what happened when I tried to wipe them off with just a damp cloth. I had to use actual makeup remover to get them off.
The "cream eyeshadow base" is $13. The shades are as follows from top to bottom. Alpaca, Coquito, Brulee, Cool Caffe, and Teddy.
Moving on to the "Waterproof Liquid Eyeliner". Here's where I have a lot of thoughts. These liquid eyeliners are a brush tip ("Calligraphy-worthy brush applicator and no-wastage delivery system") with a twist function on the bottom to push the liquid liner through. This is to keep the liquid itself more "fresh". I understand what they're going for but if you've ever used a twist-up function product like brush tip concealers, etc you know that you twist for a while to get it going, and then too much comes out at once. This is better than other products out there that use this type of product application because you don't have to "twist" forever. It does flow out very quickly though sometimes if you aren't careful and can waste product which is not the goal they were going for. Aside from that, they do apply very well. I was intimidated at first because I was afraid this would be messy and too much product would be dumped on my eye. I was very surprised though at how well it worked as long as I was paying attention to how much liquid I had brought up. There were a few times when I needed to wipe off some excess liquid. These are very pigmented. They aren't patchy. I don't really recommend doing layers of the liner though because I think they could possibly start to flake off.
These come in matte and shimmers. There are 9 shades available and the price is $14. From top to bottom the shades are as follows, Black (matte), Brown (matte), Lagoon (shimmer), Atlantis (shimmer), Herb (shimmer), Mamajuana (shimmer), Sangria (shimmer), and 24K (shimmer). There's also a purple shade called "Dark Star" and it's not in my swatches. I'm not sure if I have it but it looks beautiful online. My favorite is the Brown one so far. It's no incredibly dark on the eyes like most, where it looks nearly black. It's a medium brown that really stands out. In the swatches, you'll once again see how they hold up against trying to rub them off and then trying to use a damp cloth. I would consider these "waterproof", especially the Black shade.
There are two highlighters in the "Basic Beat" line, "Draped Up" and "Dripped Out". Draped Up is a little more rose gold with some silver pearlescent reflects in it. It's a bit more cool-toned when you look at it. Dripped Out is a yellowish gold. These are very "wet" looking and remind me of a Becca formula in highlighters somewhat. Neither one really looks good on my skin tone. So I don't have very much to say about these.
The swatches are "Draped Up" (top) and "Dripped Out" (bottom). The price for these is $15.
They also sent me the lipsticks. There are 5 lipsticks from the "Basic Beat" line 4 which are lovely neutrals and 1 that is a brilliant red. The packaging for these feels so luxurious and heavy with a magnetized lid so the lipstick is securely shut so you don't have to worry about the cap coming off in your bag, etc. I appreciate this so much. Out of every product, this one feels very "high end". Everything else is very secure don't get me wrong but this takes the cake. The price of the lipsticks is $14.
My final thoughts are, they have some solid products. I didn't have very many issues out of any of these, except the highlighters but that's not on them. The price is fairly good because the quality is of the actual product is quite nice. I don't have any gripes with the packaging being "cheap" or "flimsy". It feels very good, feels like something you'd pick up in Sephora. I'm excited to see what they come out with next. They also have a beautiful looking range of false lashes as well as some gorgeous brushes. I don't have any of those so of course, I can't tell you much about them. I'm looking forward to them doing some bronzers, blush, just "base" makeup pretty much. I think they'll do a great job.
If you're interested in checking these products out then you can visit the website here:
Also to see the products in action you can check out their Instagram here: @mavenbeauty
I'm from Tennessee. I'm a makeup and skincare lover. I have always enjoyed creating looks but I love to help people with product knowledge and application even more. I've been able to do these things because God has seen fit to bless me with the opportunity.