For about the 4 years that I've been reviewing and working in the beauty community I've heard about When Masks but I've never had the pleasure of trying them. My friend Rheannon has told me about them several times. I'm happy to say though that nowwww they are available online at Sephora. Well done guys! Sephora is stepping it up lately and getting so many new skincare brands and I have never been so happy.
So When was so kind and sent me 5 masks. I'll insert what they are and the description.
"All When masks contain hyaluronic acid and ginseng extracts to help keep skin moisturized and healthy.
*10:00 PM - Anti-Aging
Contains watermelon extract and collagen to protect skin and help improve skin conditions
*Glamour Base - Primer (previously called Makeup Base)
Contains adenosine, collagen and peptides to help improve skin elasticity
*Snow Magic - Brightening
Contains niacinamide (vitamin B3) and aloe vera leaf extract for brighter, glowing skin
*The Last Choice- Hydrating
Contains sodium hyaluronate and saccharide isomerate to help keep skin moisturized
*Travel Mate - Rejuvenating
Contains chamomile flower water and Swiss Alpine herb extracts to gently hydrate and soothe skin"
I must say the names are intriguing enough lol. I am working my way through them and so far my favorite is Travelmate closely followed by 10 PM which is formulated to help boost the skins regeneration process that naturally occurs between 10 pm and 2 am. I love and appreciate sheet masks that are specifically soothing and calming to the skin or very nourishing and beneficial. I don't know if you've met me but I love to do treatments and am no stranger to Retinols, AHA/BHA, and high strength Vitamin C (not all at once, calm down).
You use these for 30 minutes (I may or may not have left mine on a bit longer cause I enjoyed it), they're made in Korea and the ingredient deck isn't super long and nothing in there that alarms me. No it's not "green" but it's still a very good product. It's one of the best made masks I've ever used as far as the sheet. It fits much better than most and it's a lovely material. It's an all natural sheet mask that is their "When Skin to Skin" Bio-Cellulose Sheet. It's gentle enough to treat burn patients actually which is amazing, it's made from coconuts, eco friendly and bio-degradeable. The sheet will hold "100 times it's dry weight and 10 times more than fabric or paper sheet masks". It adheres to the skin like a dream, not really any tugging, sliding, adjusting, etc that you need to do. By far the best fitting sheet mask I've ever used. All of them have the "Bio Craft Serum" but each mask has a different version of that but each of them contain Sodium Hyaluronate, which is the salt version of the skins natural Hyaluronic Acid and also considered more effective to some than pure HA, and Ginseng Extract I see. Those ingredients along with other ingredients depending on which one you use obviously gives you the Bio Craft Serum they are known for. I do think they are a great choice for sheet masks, I definitely feel like my skin has benefited from using them. So in my opinion, they're aces.
As always I'm going to insert a bit about the company:
When® was created by Jin Han Lee, a healthcare specialist. Mr Lee used the latest skincare innovation and research to create this breakthrough bio-cellulose skincare range that addresses the visible signs of aging, skin firmness, tone, texture and radiance.
Launched in Korea, When aims at using advanced bio-cellulose technology to create innovative face masks with superior adhesion and hydrating effect. The all-natural bio-cellulose sheet that When uses is made from coconuts, which is gentle enough to treat burn patients. Despite its light weight, the bio-cellulose sheet can hold essence 100 times its weight, that is 10 times more than fabric or paper mask sheets. As much essence as it holds, the bio-cellulose sheet delivers essence to skin with minimum wastage by maintaining exceptional dermal contact.
Natural, hydration, adhesion - the elements you demand in a mask, When has them all at their best.
As I said earlier you can find this on Sephora now, http://seph.me/2poOkfS
you can learn more about them here at: http://whenmask.com/
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I'm a makeup and skincare lover. I have always enjoyed creating looks but I love to help people with product knowledge and application even more. I've been able to do these things because God has seen fit to bless me with the opportunity.
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